🌟 Skincare’s Getting Weird (and Wonderful): July’s Must-Know Trends That’ll Make You Say “Wait, What 😆

Welcome to your monthly skincare scoop, where we separate the trends from the trash, and the glow-ups from the gimmicks. July has gifted us with everything from laser facials in your living room to skincare for your other cheeks. Let’s dive in.

1. 🧪 Dermacosmetics: When Skincare Decides to Get a PhD

Move over, fluffy moisturisers, dermacosmetics are here and they mean business. These aren’t just your run-of-the-mill “makes your skin soft” potions. We’re talking science-backed formulas designed to treat specific concerns and make you look good doing it.

Think: niacinamide for breakouts, peptides for wrinkles, and fermented extracts that sound more like a kombucha recipe than a face serum. And honestly? We’re here for it.

Why it matters: As a formulator or skincare lover, this is your sign to get cosy with your ingredients list. Clinical, purposeful, and no longer reserved for dermatologists, dermacosmetics are the future of healthy skin.

2. 🍑 Butt Skincare: The Glow-Up Goes Below the Belt

Yes, you read that right. Introducing: Buttface, a skincare line dedicated to your derrière. With ingredients like ceramides, fermented plant extracts, and peptides, they’re making the case that your bum deserves just as much TLC as your face.

Wild? Maybe. But also kind of genius?

Real talk: Skin is skin. If you’re struggling with body acne, dry skin, or irritation, this could be a cheeky solution (pun 100% intended). Plus, it opens up some fab formulating opportunities for your next body butter or balm.

3. ☀️ SPF on Sale: Supergoop! Steals You Shouldn’t Miss

Hot skin tip: there’s never a bad time to stock up on SPF, especially when Supergoop! is offering deals on their cult Invisible Icons set. We’re talking a clear, lightweight SPF 50 and a handy little stick SPF 40. Currently down to £42 from £62.

Why you care: Whether you’re hitting the beach or your local Tesco, sunscreen is non-negotiable. And if it layers well under makeup and doesn’t leave you looking like a frosted doughnut? Even better.

4. 💡 Home Lasers Are the New Serums

Kate Moss (yes, that Kate Moss) has joined the growing list of celebs singing the praises of the Lyma Laser, a sleek little cold-laser device you can use from the comfort of your bed while eating crisps and watching Netflix. Apparently, it boosts collagen, evens skin tone, and makes your skin look like you’ve had eight hours of sleep. (Even if you’ve had three.)

Word of caution: They’re pricey. But if you’re into the idea of beauty tech and want to invest in your skincare ritual, it could be worth a try.

5. 😳 TikTok’s #Morningshed: Skincare or Costume Design?

TikTok is back at it again, this time with the #morningshed routine. Think: 10+ steps, chin straps, face taping, cryo rollers, collagen lollipops, and… confusion. Dermatologists are gently screaming into their serums, reminding us that less is often more.

The basics still win: Cleanse, moisturise, SPF, and if needed, treat with actives. No need to turn your routine into a Cirque du Skincare performance.

6. 💸 Budget Hero: Baby Spray That Fights Acne?

One of the most unexpected finds this month comes from the baby aisle. Vital Baby Hygiene Aquaint , a hypochlorous acid spray that costs just £2.49, is going viral as a low-budget acne remedy. It’s anti-bacterial, gentle, and apparently amazing for those sweaty, breakout-prone days.

Skin win: Sometimes the best skincare isn’t fancy, it’s functional.

Final Thoughts: From Butt Creams to Beauty Lasers, Skincare is Having a Moment

The skincare world is getting experimental, and honestly? We’re not mad at it. Whether you’re a product maker, a curious customer, or just someone who wants their skin to look less like a raisin and more like a glazed doughnut, July has served some serious inspiration.

✨ Over to You!

Tried any of these trends? Curious about making your own budget skincare spray? Want to formulate a peptide-powered body balm? I’d love to hear what’s caught your eye (or your cheeks 👀).

👇 Drop your thoughts, questions, or wild product ideas in the comments below.

And if you’re not already in the Earth Beauty Community, what are you even doing? Join us now for more trend breakdowns, formulating help, and skincare science made fun.